- You don’t have to be a coder to use Google Tag Manager
Traditionally, you need to send a request to your developer to add pieces of code/pixel in the website’s backend. With Google Tag Manager, you require no programming knowledge and anyone can make updates as needed.
- Managed all in one spot
Using one simple interface to create all your tags - the code needs to be placed on your website only once. Once placed, you will no longer need to depend on your developer to place any codes on the backend
- User Management
GTM gives complete control to from no access to edit rights to who is responsible for making changes to the website
- GTM also works with Non-Google Products
Google tag manager integrates with all third party tags, like Facebook pixel.
- It’s Free!
Google Tag Manager and Google Analytics are absolutely free!