There is no single way to determine a company’s valuation. Companies raising capital online “set their own price”, and do so based on a number of factors including previous financings, relative positioning against comparable companies, revenue achievements or projections, technology advantages, team track record, and overall market trends. Early stage companies may choose to raise capital via a SAFE (Simple Agreement for Future Equity), convertible note, or other forms of debt rather than setting an equity valuation for the business